Evaluation of Zara's fashion marketing performance Term Paper

Evaluation of Zara's fashion marketing performance - Term Paper Example ithin the Singapore apparel industry is almost one point three percent and it occupies the sixth position after the other international brands such as Mango, Guess, Espirit and the like (Burgen, 2014). Its vision is to satisfy the customer’s desires and needs and therefore they keep on renovating business so that it may be able to improve the condition of the business and satisfy the customers. Zara’s mission statement includes the ideals of contributing to the world in which they interact so that it may lead to sustainable development of the entire society (Jacob & Mamgain, 2011). The brand actually deals with clothing, footwear and accessories designed for men, women and children. The main advantage that Zara has in comparison to the other retailers on the market is that they do not define their segmentation into ages, therefore they are able to cater a broader range of market and capture more customers. Values that are mostly associated with the brand Zara are modern , trendy, glamorous and the likes (Zara.com, 2010). Typically a Zara customer is mostly a young, trendy fashion conscious individual who is also seeking value in the products that he or she is buying. Moreover the customer is highly related and updated with the latest fashion trends and is keen on purchasing products which carry a highly fashionable outlook or design but a reasonable price tag. The ultimate value that they want from these products are that they should be sophisticated, impressive and should add a glamor quotient to their wardrobe. Zara is such a brand which is proud of its decision to avoid mass production. In the domain of style and design, it offers its customers with the latest style and designer products. It aims at achieving high fashion with a low price intent. . The customers who buy Zara are mostly young, fashion conscious and they are also very conscious of the value of products. They are also highly aware of the latest fashion trends in the

Employee Privacy Rights in the Workplace Concerning Internet Essay

Employee Privacy Rights in the Workplace Concerning Internet - Essay Example As workplace use of internet and reliance on e-mail grows, employers are spending more and more energy monitoring and regulating their employees' e-mails and other computer communications to avoid potential liability under hostile environment law. Even if antidiscrimination law were not a factor, employers would engage in a certain level of monitoring and regulation to ensure that their workers were not frittering away the workday instant-messaging their friends and Web surfing. But many employers are going well beyond what is needed to maximize productivity, and are using sophisticated surveillance tools to monitor employee e-mail to head off potential discrimination complaints. One-quarter of all large corporations, for example, perform keyword or phrase searches to censor employee e-mails, usually looking for sexual, scatological, or racist language (Rotenberg, M. 1993). Thus, the issue for all employees in the Internet age is the lack of safety in venting gripes online. "If you v ent to your best friends and your spouse, the boss never finds out," Houston Labor lawyer Linda Wills remarked. "If you vent in the hallway or on the Internet, you're asking for trouble". Of course, Internet monitoring is just one way employers track employees. "Most people who work for private employers have their constitutional rights put in the garbage for eight to ten hours a day".Basically, it is believed that Performance monitoring has been critical to organizational effectiveness for centuries. Monitoring enables organizations to obtain information that can be used to assess and improve employee performance. Motivated by the variety of benefits that may accrue from monitoring, organizations have sought to improve the effectiveness of their monitoring efforts by assessing employees’ e mail and websites which they browse. (Jerry Adler, 1998) It is also said that Employers are using these techniques in response to a wave of hostile environment lawsuits brought by women and others who either received sexually suggestive e-mails, or who were simply offended to discover that their coworkers had swapped such e-mails among themselves. Almost every hostile environment case contains allegations of offensive workplace e-mails. While it is true that few hostile environment cases succeed solely on the basis of allegations that a corporate defendant tolerated offensive e-mails, such e-mails do hostile environment defendants no favors, so it is most sensible to prohibit them completely. As a leading First Amendment scholar points out, as long as e-mails can be used as part of a hostile environment claim, â€Å"the cautious employer must restrict each individual instance of such speech. The employer must say,